Mission, Vision, and Core Values


  • To protect and preserve the citizens assets, livelihood and health against risks and potential losses.
  • To offer world class insurance brokerage and consultancy services to our clients on both a corporate and an individual level.
  • To enhance consumer confidence and trust in insurance policies through reviving a corporate culture which stresses reliability and integrity.  
  • To cater to the individual needs of our clients using flexible insurance policies and professional consultancy services.


  • To become the most reliable insurance brokerage and consultancy in the Middle East and North Africa by 2017.
  • To become the market leader in insurance solutions and consultancy in the Middle East within 5 years.